“Clean Series” of supplements coming: kind of make you wonder what was in there before? Labeling questions.

Recently, at the Natural Products Expo West in Anaheim, California many products were touting the ‘natural’ or ‘clean’ labels to entice customers.

Twinlab is promoting a new product line for athletes that will be free of artificial sweeteners, colors or flavors.  While that is a step in the right direction, why was Twinlab on that road in the first place?  Why are those items in any of their products?  Why is it so special to be celebrated at a ‘new’ thing at the expo?  Marketing technique or good science?  Perhaps a trend of conscience?

Twinlab prepares for June launch of new Clean Series range

Twinlab is preparing to unveil a new range of sports nutrition products under the Clean Series brand to tap into growing demand for products with ‘cleaner’ labels.