“Clean Series” of supplements coming: kind of make you wonder what was in there before? Labeling questions.
Recently, at the Natural Products Expo West in Anaheim, California many products were touting the ‘natural’ or ‘clean’ labels to entice customers.
Twinlab is promoting a new product line for athletes that will be free of artificial sweeteners, colors or flavors. While that is a step in the right direction, why was Twinlab on that road in the first place? Why are those items in any of their products? Why is it so special to be celebrated at a ‘new’ thing at the expo? Marketing technique or good science? Perhaps a trend of conscience?
Twinlab prepares for June launch of new Clean Series range
Twinlab is preparing to unveil a new range of sports nutrition products under the Clean Series brand to tap into growing demand for products with ‘cleaner’ labels.
What is a ‘clean’ label? To some companies, it means a product free of additives that are not necessary to the product. These may include: parabens (waxes), artificial colors (to make the product pleasing to the eye), artificial flavors (used to cover up a strong taste of the core product), artificial sweeteners (used to allow a palatable taste to the consumer) and preservatives (used to increase the shelf life of the product).
So, why would you buy a product that had all these items? You have been making these purchases, in many companies on your bathroom or kitchen shelf, you just did not look on the label!
Now there are trends toward clean labels and products free of unnecessary artificial items. Why now? Someone started to read the labels and create a wave of change for consumers. Unless you speak up and start a movement, there will be no change.
But is the change actually for the good? We still need to wait and see what is really disclosed on the labels and if the consumer is educated enough to notice when things just do not seem right. What may be said on the label can change form and limits for disclosure may change. So, is the label still the tell all? No, not yet.
The only way a consumer can speak up would be to refuse to purchase any of these items in question if they are on your grocer shelves. Check the labels for now and make a smart decision. If it looks like it does not need to be there, question it.
There simply is no way to skew ‘artificial’ to make it right. Think before you buy. Can you in good conscience purchase an item with artificial anything?
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